What Is ROAS and How Do We Actually Measure It?
Isaiah Velez·August 18, 2026·7 min read
You spent $5,000 on ads last month. What did you get back?
If the honest answer is "some likes, a few DMs, and we think a couple of jobs came from it," you don't have an advertising problem. You have a measurement problem. ROAS is how you fix it.
ROAS stands for return on ad spend. It answers one question: for every dollar you put into ads, how many dollars of revenue came back? $302,862 in tracked revenue on $17,143 of ad spend is 17.66x. That is a real campaign we ran for a Texas bathroom remodeler, and in the full post we break down the formula, what counts as good for your margins, and the tracking stack that makes ROAS a report instead of a vibe.
Continue reading →Google Ads vs Social Ads: Where Should a Local Service Business Spend First?
Isaiah Velez·August 18, 2026·8 min read
Every week an owner asks us some version of "should I be on Google or Facebook?" It is the wrong question, and the wrong question is expensive. The right question is: does my customer already know they need me?
Google captures demand. Social creates it. Someone searching "emergency roof repair near me" at 11pm needs Google. A homeowner who doesn't know her bathroom could look like the one in your reel needs social. In the full post: 2026 cost benchmarks (home services average $90.92 per search lead while our dental client's social leads came in at $20.84), when each channel wins, and the sequencing playbook that beats picking sides.
Continue reading →Ad Spend Protection: Where Your Budget Leaks and How to Seal It
Isaiah Velez·August 18, 2026·8 min read
Most "ads don't work" stories are not ad stories. They are leak stories.
The ads ran. Clicks happened. Money left the account. And somewhere between the click and the closed job, the value drained out through holes nobody was watching. We audit accounts every week, and the same seven leaks show up over and over: spending without tracking, leads nobody follows up, clicks sent to a generic homepage, set-and-forget management, and three more. The full post walks all seven in the order they bleed the most, plus the checklist that seals them.
Continue reading →You're caught up. Coming next: the $17K into $302K remodeler breakdown, minimum budget math, and the customer journey from first click to booked call.
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